Sports retailer opens £2.5m creative and tech hub

Sports and  outdoor gear retailer has opened its 10,750 sq ft creative and tech hub next to its Bradford head office and warehouse facilities.

 The £2.5m investment is part of the retailer’s ongoing strategic growth plan.

Called Unit 2, the hub is a refurbished manufacturing warehouse building which can accommodate 100 people over two floors. The site houses the company’s digital, marketing, commercial and management teams.

Designed by Bowman Riley, Unit 2’s interior and exterior embody the brand and provide an immersive, collaborative experience.

The interior concept is based on the run, gym and hike elements of the business. Running is represented by a racetrack and trainer tree for display, gym is recognised by climbing ladder references in reception and hiking by bleacher seating that leads to a social space called Park Life.

 Unit 2 also incorporates quiet working pods, a showroom, meeting rooms, boardroom, photography studio, kitchen and café.

 Externally, the building features stealth lighting and new windows that floods the internal mezzanine with natural light to help reduce energy demands. managing director Brett Bannister said, “It was our vision to have a creative and tech hub that provides the very best environment for our people and brand partners to collaborate and enjoy.

 “Unit 2 is just that and is a truly outstanding facility and reflects the innovative, creative streak we have here at Its completion comes shortly after we celebrated our 40th anniversary, and we’re excited to see how it will help drive us forward over the coming years to enable our continued expansion.”

 As a converted warehouse building, Unit 2 has a significantly reduced carbon footprint compared to a newly built site. In addition, the building features solar panels on its roof enabling the generation of its own power. These initiatives form part of’s stated intention to become the world’s most sustainable running equipment retailer by 2025.  The company recently announced that it has offset all the carbon emissions it has directly generated since it was founded.

Bradford-based Peter Howell Facilities undertook the fit out while Cartner Property Solutions, also based in the city, provided project management services.