Tricycles retailer peddles its way to success with six-figure showroom

Jorvik Tricycles has invested £200,000 in a new showroom which is set to open in Wheldrake, York.

The space will allow customers to test-ride a new tricycle in situ thanks to the indoor track in the centre of the showroom.

Following the success of his first base at Yorvale Business Park, in York, Jorvik Tricycles founder James Walker will launch the 6,000 sq ft showroom later this year.

The new store, in Millfield Industrial Estate, is in the final stages of development.

The purpose-built indoor test riding track mimics a real life road – kitted out with traffic lights and a gravel pit.

Alongside this, there will be furnished, comfortable spaces for staff to welcome customers and tea points for refreshments. Additional seating areas and a mezzanine floor complete the plans, which will also house office space for the company’s team.

Walker, who has worked with Ultimate Group to fit out the premises, said: “Every decision has been made with the customer experience at the forefront.

“We believe our plans for the new showroom will make it unique in the UK – the indoor test facility allows customers to test ride all year round, no matter the weather, in a traffic free and safe environment. ”

The business, which sells, delivers, and services 11 different models, has seen tricycles rise in popularity across a range of age groups since the pandemic.

Walker set up Jorvik Tricycles nine years ago following his father’s Parkinson’s diagnosis, which put the brakes on his personal independence.

Determined to help his father rediscover his freedom, he created a product that helped him discover a new, safe way of getting around.

Walker added: “The new showroom is a really exciting project. I can’t wait to see the test track being used.”