Agency roundup: Zeal; Journey Further; ThinkOTB; and more

North Brewing Co has teamed up with digital agency Zeal to grow its online sales.

The Leeds-based brewer operates 10 bars across Yorkshire, Birmingham and Manchester.

Its products are sold in its venues, off-trade and internationally. Zeal, also based in Leeds, has a wide-ranging brief to support online sales, increase subscriptions and target the fast-growing office market.

John Gyngell, director and co-founder of North Brewing Co, said: “We see huge potential for online sales growth and have found a great partner in Zeal to help us.

“We are an innovative business with rapid product development. In Zeal, we have a team that shares our passion for fast-moving retail and a flexible approach to achieving the best outcome.”

Zeal is developing the brewer’s e-commerce offering and building an app to optimise mobile commerce.

The app plugs directly into Shopify to streamline the customer journey and fulfilment process.

Jane Slimming, CEO at Zeal, said: “North Brewing Co has a growing army of fans who love its great beer and fantastic venues.

“The business has huge growth potential, and we have put in place a strategy to rapidly expand the amount of business it does online.

“There is also a big opportunity to build an online community around this much-loved brand.”

Zeal is a full-service digital marketing agency. It is focused on supporting start-up and scale-up brands to develop their e-commerce offerings.

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Self tan brand St Moriz, part of HotHouse Beauty Ltd, has appointed Journey Further to bring its Made of More proposition to life and drive growth through campaign development, influencer marketing, and paid social.

The Leeds-based performance brand agency will deliver an integrated approach to elevate the brand’s proposition with a creative point of difference.

Journey Further has been appointed to deliver the brief cross-territory in the US and Germany, communicating the brand’s message of removing the stereotypes and barriers around tanning.

The agency will lead the art direction and production of The Ready to Glow campaign shoot which includes influencer management and content production.

Katy Clark, head of marketing at St Moriz, said: “We were really impressed with how Journey Further not only answered but also challenged and developed the brief we put to them.

“The research and insight that went into the pitch gave us the confidence that the proposed strategy and campaign plan would deliver powerful results and we are really looking forward to seeing the impact an integrated team of experts will bring.”

Victoria Morton, PR director at Journey Further, said: “We are so excited to be working with St Moriz to promote the brand’s proposition across multiple territories.

“The team have been a fan of the products for years, and we’re already off to a great start with our work in the UK, with the launch of our Ready to Glow campaign earlier this month.

“We are looking forward to driving its performance across the full marketing mix, demonstrating our bespoke tools, channel expertise, and world-class content to support the business and revenue through a variety of channels.”

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ThinkOTB has helped Leeds insurance broker McCarron Coates, which specialises in commercial insurance for businesses in the transport and construction sectors, transform its brand profile in the space of 12 months.

The creative marketing agency, which works with some of the biggest brands in the world, also supports smaller up-and-coming businesses by helping raise their profile and showcasing their expertise to a wider audience.

McCarron Coates was set up in 2018 by directors Paul Coates and Ian McCarron and uses tailored insurance solutions to develop long-term partnerships. An additional director, Luigi Maggio, joined the business in 2021.

ThinkOTB support McCarron Coates across the full marketing mix, across both print and digital media, working with the leadership team to not only help bring the brand to life and deliver on key business objectives, but to ensure the core values of the business shines through all its marketing activity.

The Leeds-based agency also recently supported the launch of the insurance broker’s new service, RTC Crisis Line, which gives drivers involved in serious incidents access to legal representation at the roadside in the immediate aftermath.

ThinkOTB managing director, Jo Waddington, said: “It has been great to collaborate with a fellow Leeds-based company and help it flourish.

“We are proud to support successful local businesses like McCarron Coates that are the bedrock of Yorkshire’s economy and key to its continuing growth.

“Establishing and maintaining long-term relationships with our clients, both large and small, in order for them to maximise their value is at the heart of what we do.

“We’ve developed a great relationship with the team at McCarron Coates and have really enjoyed working with them over the past year. Long may it continue.”

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Luxury care expert, Danforth Care, has appointed search marketing agency Wolfenden to elevate the brand’s awareness across key locations nationwide after opening six new luxury care homes this year.

It is also looking to open nine more care homes within the next two years.

Leeds-based Wolfenden’s multichannel strategy for the care provider spans paid search, SEO and digital PR, and will strive to increase visibility of Danforth Care amongst relevant audiences as each new home opens.

Danforth operates seven luxury care homes across the UK, currently within Yorkshire, Lincolnshire, Derbyshire, Lancashire and East Anglia.

Kate Desmond, managing director, said: “We pride ourselves on the strong focus we put on the happiness, safety and needs of our residents and we want to be able to offer this high quality of care to even more people across the country.

“It was important to us to partner with an agency who understood this as a core part of Danforth Care’s identity and could put this message at the heart of our online presence, and that’s what we found in the Wolfenden team.

“Wolfenden clearly has strong experience within our industry which was important to us as it’s integral to understand the unique emotional, financial and health needs of our audience to serve them the best content for their stage in their care journey.

“On top of that, with an ambitious period of growth continuing for Danforth Care, we wanted to work with an agency who had a collaborative and flexible approach to digital strategy which would align with our business direction and who we would enjoy working with.”

Daisy Wolfenden, managing director at Wolfenden, added: “We love to partner with businesses and teams whose values align with our own, so of course, we’re thrilled to work with Danforth Care as they continue bringing industry-leading quality care to those in need nationwide.

“We’re excited to support future care home launches and elevate Danforth Care’s position in the market in the months to come.”