Company is on a mission to spark success for independent hotels

A new hotel management company, NorSpark, has launched today to help independent hotel owners achieve success and create more profitable hotel businesses across Yorkshire.

NorSpark has been created by the senior leadership team of Cedar Court Hotels, Yorkshire’s largest independent hotel group.

Managing director, Wayne Topley, who will remain in his current role as managing director of Cedar Court Hotels is at the helm, bringing his 30 years’ of industry experience to the new venture.

He will be supported by a specialist, experienced team, including commercial director, Emily Cox, who has worked for Cedar Court Hotels for eight years and director of sales, Nick Laing who has spent five years at Cedar Court Hotels and worked previously at the Carlson Rezidor Hotel Group.

They will be helping hotels deal with issues such as inflation, rising energy costs, recruiting and retaining staff, net zero targets, digital marketing and technology.

Topley said: “Our aim is to deliver unparalleled results for our clients by going beyond hotel operations and developing lasting partnerships built on trust, open communication, and a shared vision.

“I am very excited to be bringing the skills of our amazing team to help other hotel owners overcome the challenges facing our industry and spark success.”

NorSpark will hold an official launch event in Leeds on 15 November.