Regeneration scheme offers inspirational home for agency

Field, a creative agency with roots in Sheffield, has a new permanent home at the landmark Park Hill redevelopment.

The agency, founded in 2010 by Katie Daniel and Jonny Briggs, is a multidisciplinary creative studio, working across digital, print and spatial design, branding, moving image and website development.

Currently comprising a team of 12, Field moved from its office at Sheffield Technology Parks to Park Hill, after completing a careful restoration of its new space, part of the Park Hill Phase 02 regeneration.

Briggs said: “This is a flagship building and it represents us. It says we’re from Sheffield, that we like and understand why this building has been preserved.

“We care about what we do, to the extent that the building where we do it matters too. It’s about having the right workspace to put you in the right mindset.”

While the 1,300 sq ft space has been designed and restored by Field, Daniel stressed the agency is committed to preserving Park Hill’s architectural heritage.

She said: “We didn’t feel like it needed to be overly designed. We wanted the concrete to breathe with just a few clean lines and none of our branding. This feels more sensitive to the building; it’s such a lovely structure, it would be a shame to cover that up.

“Moving into a building that has been repurposed is really important – it feels like too many buildings in the city get pulled down and new ones go up. This matters to a lot of people; it’s a prime example of architectural reuse, that is creating new communities.”