Agency roundup: Tall; Wolfenden; Show+Tell; and more

Leeds-based digital brand experience agency Tall has been appointed by global consumer technology brand SharkNinja.

It was hired following a competitive selection process.

Tall, known for its extensive knowledge in crafting design systems – especially in the financial sector – aligns with SharkNinja’s commitment to maintaining brand consistency and promoting efficient digital experiences.

Guy Utley, creative director at the agency, said: “We are thrilled to be working with SharkNinja on this rewarding project.

“Tall has a proven track record, and we are confident in our ability to create a design system that will deliver a huge range of benefits, including brand consistency and speed of delivery.”

Lee Wells, the Global VP, digital experience at SharkNinja, added: “Tall’s understanding and future consideration of the design system are impressive and we look forward to a successful collaboration.”

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Specialist garden building business, Woodlands Home & Garden Group, has chosen digital marketing agency Wolfenden to lead the digital marketing strategy for its consumer brand, Tiger.

This covers a multichannel approach spanning technical SEO, Content, Digital PR, Affiliates and Paid Media.

With over 110 years of history, the Yorkshire retailer has grown from a small business in the town of Horsforth to a national garden building retail brand.

Following a competitive tender process, Tiger appointed Leeds-based Wolfenden, to take its digital strategy to the next level, focusing on developing a brand narrative and increasing visibility across core audiences.

Sam Jenkinson, head of marketing at Tiger, said: “With outdoor living becoming increasingly popular over the last few years, homeowners are increasingly focused on updating their home and garden spaces.

“We have the perfect answer to this consumer need for more space, whether it be for gardening, storage, living, working, playing, for pets or even a workout.

“Our partnership with Wolfenden is already helping us bring our solutions to those key audiences, to help British consumers find their own perfect space.

“It was Wolfenden’s engaging and connected approach to a multichannel strategy – backed up by the experience and expertise of the team working on the account – that really appealed to us.”

Dan Pratt, solutions director for Wolfenden, added: “Since day one the team has been so excited to be working with Tiger and getting under the hood of the brand.

“So far this past year we’ve taken advantage of the peak buying season not only to drive awareness, but to inspire action.

“Now coming out of the industry’s peak season, we’re excited to test new strategies to continue to build on brand awareness and increase market share.”

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Creative agency, Impression Studio, has rebranded to Show + Tell. 

The growing creative and digital products agency, established by CEO and founder Charlie Hartley in 2009, currently has 17 staff across two agency brands; the newly-minted Show + Tell, and its sister agency, Next Chapter, which specialises in digital marketing. 

The rename and brand transformation was spearheaded by the agency’s head of design, Jordan Donnelly. 

He said: “The name Impression served us well since 2009, but as the agency has grown and developed and the services we deliver have progressed, it felt like we’d outgrown the name and we needed something that better represented our offering and what we’re about as a collective. 

“Show + Tell does exactly that. We believe in the transformative power of showcasing and storytelling.

“Our mission is to be the creative catalyst that enables brands to shine through captivating narratives and visually stunning designs.”

Based in Harrogate, the agency works with clients across the UK and globally, including the likes of Bettys and Taylors Group, Omega Funds, Atlas Ventures, O&3 and Northern Energy. Show + Tell delivers branding and web products.

Hartley, who started the agency when he was 24-years-old, said: “I’m incredibly proud of our growth and success, particularly in the last two to three years, and we’ve done a lot of growing up as a business as a result.

“We’ve invested a lot of time and resources in the agency in recent years, from our outstanding studio space with its custom fit-out to hiring more brilliant people across the business, including in crucial senior leadership roles. 

“We now have extremely clear objectives and know intrinsically what we want to be famous for, and I’m confident that the new brand meets the scale of our ambitions and represents us in this new and exciting growth phase.

“Historically, we’ve mainly been a digital agency doing web builds and web projects, but over the last couple of years, there has been a move to bigger brand strategy pieces and more complex technical briefs, and we’re already delivering a lot of large-scale projects of this nature, which we want to continue doing.”

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Specialist pay-per-click (PPC) agency, Circus PPC, has achieved its most successful month on record following a November that saw it grow by 49% year-on-year.

During the month, the agency also enjoyed increases in performance during the Black Friday weekend, which saw client revenue increase by 59%.

In addition to a successful November, Leeds-based Circus has welcomed a number of new clients to its roster, including premium home and commercial gym equipment provider, MuscleSquad.

Rick Tobin, managing director, said: “November is our biggest month of the year, especially for retail, so we always prepare for a busy period as clients increase spends and we work to drive sales and growth to take them to where they want to be.

“Despite the state of the economy being up in the air, we’ve continued to work with our clients to ensure that they’re reaching the right audiences and growing as much as possible.

“We’re really excited to see what the new year will bring, and to continue to work with our amazing clients.”