Expanding pizza brand to launch drive-thru this week

Pizza brand, Sbarro, will open a dedicated drive-thru for pizza on 27 June, in Cleckheaton, West Yorkshire.

Sbarro is operated by Blackburn-based master franchisee EG on the Move.

Its 750 sq ft site in Cleckheaton will offer both a dining option for pizza lovers along with a click and collect ordering and delivery facility through partners: Just Eat, Deliveroo, and Uber Eats. It will be the 16th Sbarro location in the UK.

The store will serve a variety of pizza flavours including Sbarro’s tradition cheese and tomato, pepperoni and Firecracker Chicken pizza as well as a range of sides including garlic breadsticks, and a selection of drinks and desserts.

The drive-thru will also launch a new breakfast range available from 7am to 11am daily.

Lorna Watts, UK marketing manager at Sbarro, said: “The launch of the UK’s only drive-thru dedicated to pizza marks a milestone for the Sbarro team and we are pleased to be part of their UK expansion.

“We look forward to surprising and delighting customers with Sbarro’s delicious New York XL slices of pizza and other food and drink options at this convenient location by the roadside.”

Harjinder Dasanjh, UK Sbarro brand at manager, added: “We are thrilled to bring Sbarro’s first drive-thru pizza experience to the UK.

“Our goal is satisfy UK taste buds by delivering market-leading pizza and convenience for busy customers who want to eat New York-style pizza and Italian favourites on-the-go.”