Telecoms start-up ready to hunt for likely prospects for acquisition

Apollo Cloud, a telecoms start-up, is gearing up for growth in 2025 through an acquisition strategy.

Co-founded by Jonathan Marsden and Michelle Atkinson in 2022, the Leeds-based company is a specialist in unified communications.

It is heading into the New Year targeting acquisitions of telecom businesses with annual turnovers between £500,000 and £1.5m as part of its long-term buy and build approach.

Marsden, CEO and co-founder of Apollo Cloud, said: “We’re not just building a business; we’re creating a unified communications powerhouse with a purpose.

“In a world where IT services are converging, we’re passionate about bringing back the value of being a true specialist.”

To date, the business has partnered with prominent organisations across various sectors, including Reed Boardall, the largest frozen and chilled logistics firm in the UK with a £70m turnover.

It is also a provider for over 400 schools in North Yorkshire through its work with NYES Digital. And on a global level, the firm supports IT software business, ConnectWise.

Michelle Atkinson, COO and co-founder of Apollo Cloud, added: “We’re dedicated to delivering tailored solutions that genuinely empower businesses, creating meaningful improvements in their operational efficiency.”

The co-founders previously ran The Technology Group, where Atkinson was the COO and Marsden was the CEO.