Outdoor advertising specialist to ramp up expansion with seven-figure support

Roadside media operator, 75Media, has secured a seven-figure investment from NPIF II – Mercia Equity Finance, which is managed by Mercia Ventures as part of the Northern Powerhouse Investment Fund II (NPIF II).

The backing will accelerate 75Media’s technological developments, particularly its proprietary AI platform, BOB (Billboard Optioning & Booking system) which has been designed to democratise outdoor advertising, empowering brands of all sizes to plan and build impactful outdoor advertising campaigns.

Additionally, the funding will support the company’s international growth, building on its recent wins in the US, Scandinavia and the Middle East.

Having launched in 2020 with two employees and 140 classic billboard sites, 75Media has grown over the last five years.

The company saw its revenues rise by 454% in the 12 months to the end of 2024 and employee headcount has more than doubled in that time, now standing at 56.

 75Media has also unveiled changes to its senior leadership team to reflect the recent growth of the business.

Paul Inman, previously managing director, will transition to CEO & founder.

Joel Turner, who joined the company in 2023 as commercial Director, will now assume the position of managing director and Joe Lawson, who has been sales director since the company’s launch, will move into the role of commercial director.

75Media acquired London-based iQ OOH in January 2024 and, following further acquisitions, now has over 1,200 classic and digital billboard sites across the UK.

Inman said: “This investment is a defining moment for 75Media. Mercia’s support isn’t just about capital; it’s a vote of confidence in our vision to build a tech-enabled outdoor advertising business, which still has people at its heart – both in terms of our team, and the real audiences we need to deliver for our clients.

“As an industry, we need to be pushing innovation and reaching more people, and that’s what we’re here to do – to shake things up.

“This partnership allows us to move forward with even greater ambition, pioneering technologies that will set new standards in the outdoor advertising space.”

Chris Borrett, investment director at Mercia Ventures, said: “75Media is one of the fastest-growing businesses in the UK having built a platform that combines capital efficient asset growth with digitally enabled sales channels.

“Paul and the team at 75Media are ambitious, passionate, tenacious and highly experienced in the sector.

“They have the right creativity and drive to disrupt this industry and Mercia Ventures are excited to partner with them on this journey.”

Lizzy Upton, senior investment manager at the British Business Bank, added: “Leeds is fast becoming known for its bright talent across the tech sector and businesses like 75Media are helping to fuel this growth.

“Having grown its team rapidly in just five years is impressive, and establishes the business’ position as a market leader in the outdoor advertising space.

“This will ultimately help draw more investment to the region, which is one of the key aims of the Northern Powerhouse Investment Fund II.”

Fundraising support was provided by 75Media’s corporate advisers, Jonny Sharp and Mick Morris at Cerelo Advisory.

Legal advice for 75Media was provided by Andy Francey and Farrell Tang at Freeths, and by Daniel Hayhurst at Brabners for Mercia Ventures.