PPS moves into Russia with Bacardi
A YORKSHIRE packaging design business has extended its work for Bacardi into Russia, having worked with the global brand across Europe for the last six years.
Working with Bacardi Europe’s central hub in Geneva, as well as its UK operation, Esholt-based Professional Packaging Services (PPS) has designed packaging for a range of Bacardi brands including Bombay Sapphire, Southern Comfort, Martini and Grey Goose.
On the back of the successes achieved for the European brands, PPS was approached by the Moscow office of Bacardi and asked to tender for the design and supply of luxury presentation packaging for the fast emerging domestic Russian market.
PPS has been contracted to supply folding gift boxes for Bacardi Oakheart and Bacardi Superior, as well as luxury rigid boxes for Bacardi 8, Baron Otard, Aberfeldy and Dewars.
Olesya Belkina, head of purchasing at Bacardi Russia, said: “We were particularly impressed with the design and technical expertise of the PPS team, which interpreted the brief perfectly. They have not just considered the all-important shelf appeal but also at the practicality of the pack in-store.
“PPS was therefore able to create an ingenious solution to ensure the glass, which is provided within the Bacardi Oakheart pack, cannot be pilfered in-store.”
Managing director of PPS, Simon Bell, said: “We were absolutely delighted to be approached by Bacardi Russia because of the packaging we have produced for its European colleagues over the last six years.”
PPS, which specialises in bespoke gift and presentation packaging, was set up in 1979 and offers a range of packaging services across the drinks, confectionary, fragrance and gift markets, with a client base including Taittinger, Thorntons and Boots.
