PR gurus scoop accolades
THE work of PR professionals has been highlighted at the Public Relations Consultants Association’s (PRCA) inaugural DARE North awards in Leeds.
The event saw PR agency and in-house winners from across the North scoop accolades in eight categories.
Big winners of the day included Leeds-based Wolfstar, which won the awards for Social Strategy and Effective Engagement.
Founder and director of TheBusinessDesk.com, David Parkin, hosted the event at the Queen’s Hotel in Leeds yesterday.
Other winners included Havas UK, which picked up the Research & Results and Marketing, Media & Measurement award.
Grayling UK and Ireland CEO, Alison Clarke, said: “Today, above-the-line and below-the-line are merging. There is no line any more, and so PR people must realise that this new world requires them to speak in many different voices to many different publics.”
The full list of winners:
Social Strategy – Wolfstar for LCF
Research & Results – Havas UK for Return of the Leigh Toaster Cheese
Innovation & Integration – Acceleris for RAM Tracking
Marketing Media & Measurement – Havas PR UK for Pets at Home
Live, Launched & Loud
Highly commended – Cicada Communications for National Insect Week
Winnner – Weber Shandwick for Zip World Snowdonia
Campaign Challenges – Acceleris for A Perfect Storm
Effective Engagement – Wolfstar for LCF Men
Technology & Trade – Shrewdd Marketing for Leafnut and Weber Shandwick for Sealed Air
