first direct arena and JCT600 announce partnership

YORKSHIRE car retailer JCT600 has become the first direct arena’s official car partner.

JCT600’s customers and colleagues will receive exclusive rewards and deals at the 13,000 seat arena in Leeds and the two year sponsorship deal will also offer arena staff and customers benefits with the Bradford-based family motoring business.

first direct arena director of sales and marketing Tony Watson said: “first direct prides itself on maintaining and nurturing excellent relationships with leading Yorkshire businesses, and, as one of the longest established and best known companies in the region, we are proud to join forces with JCT600. It will be exciting to see how we can enhance the customer experience for both businesses over the next two years.

“It is very unusual for a car retailer to sponsor a live entertainment venue, but it makes perfect sense for the best arena in the world based in Yorkshire to partner with the best motor business in the world also based in Yorkshire.”

JCT600 chief executive John Tordoff said: “Having supported many sports teams and venues in the region over the years, this is a great opportunity for us to do something a little different and partner with Yorkshire’s newest entertainment centre which is already having a huge impact on local people by bringing world class entertainers to Leeds.

“Working with the arena, we believe we can offer many benefits to our customers and colleagues as well as sharing our pride and passion in Yorkshire.”

With its head office in Bradford, the JCT600 group is a family business with 47 dealerships throughout Yorkshire, Derbyshire, Lincolnshire and the North East and sells 19 of the world’s most respected brands such as Aston Martin, Audi, Bentley, BMW/MINI, Ferrari, Maserati, Mercedes-Benz, Porsche, Vauxhall and Volkswagen. The group now employs a workforce of 1,800 people.