Summer sun shines on region’s hotels
HOTELS in Yorkshire had a good start to the summer holiday season with an increase in demand for rooms during July, according to figures released by PKF Hotel Consultancy Services.
Leeds hoteliers had a 4% increase in occupancy levels, from 73.2% to 76.2%, when compared to July 2009.
Room rate was also up from £60.92 to £61.70 along with rooms yield, which saw a 5.4% increase to £47.02.
Hotels in York also witnessed increases in the year on year figures for July.
Occupancy levels were up 9.7% from 78.4% to 86.0% and although room rate saw a dip of 5.1% to £67.43, overall, rooms yield in York improved by 4.1% from £55.73 to £57.99.
July proved to be a month of limited success for hotels based in Sheffield despite a 3.8% increase in occupancy levels to 74.4%.
The average room rate in July for hoteliers in the city stood at £54.68, a drop of 8.6% on July 2009.
Figures for rooms yield also suffered a 5.1% decrease from £42.88 to £40.68.
Paul Clarke, partner at PKF accountants and business advisers, said: “The July figures for hoteliers across the region are heartening. The positive results in Leeds demonstrate demand continues to strengthen compared to 2009.
“Meanwhile in the rest of the region, the year on year increase in room rate is obviously a positive sign. However, the autumn spending review due to be announced on October 20 could mean business travel is again affected. At the same time, I would expect the meetings incentive conference and events industry to start picking up again.”
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