Card Factory recruits Twitter executive

CARD Factory has welcomed the head of content marketing at Twitter to its board.

Paul McCrudden has joined the Wakefield-founded business and an independent non-executive director.

He is currently EMEA head of content marketing at Twitter and prior to that was head of social media at advertising agency AMV BBDO.

In his earlier career he was account director at Imagination, a creative brand agency, and a consultant in new technologies at Accenture. He is also chairman of the board of trustees of Hoipolloi, a film and theatre production company funded by the Arts Council England.

Welcoming him to the board chairman Geoff Cooper said: “We’re delighted to welcome Paul to the board of Card Factory. He brings a wealth of digital and marketing experience that will be particularly helpful as we continue to develop our online activities alongside our physical store portfolio.”