Creative: Made in Leeds; Brass; Counter Context
MADE IN LEEDS, the city’s only dedicated TV channel, is celebrating the release of its first viewing figures.
Based on research for its first three months, the channel, broadcasting 24 hours a day, seven days a week, the station has attracted 431,536 viewers each week.
With bespoke Leeds-focused content each week, programmes such as the nightly news bulletin, On the Aire, along with a daily magazine show The Book It List, and weekly sports show, Talk a Good Game, are proving popular with viewers attracting a strong mix of male and female viewers (48% male 52% female).
Station manager Lee Ford said: “We’re really pleased with these results as we took risks in making programmes that we felt that the audience wanted but that other TV channels weren’t providing and we believe it’s paying off. Leeds is such a brilliant city and having its own TV station is such a great thing for people to see what’s happening and also use to promote their events. Even this week, we’ve a new street magic show starting and the reaction when we’re filming and the knowledge of the channel is incredible.”
Made in Leeds is part of the Made Television Network, the largest operator of local TV licenses in the UK including Made in Bristol, Made in Cardiff and Made in Tyne & Wear which are all now broadcasting with Made in Teesside set for launch this year.
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LEEDS agency Brass is celebrating a winning start to 2015 by announcing a number of new business wins.
The agency has been appointed to handle both integrated and digital campaigns for businesses including Maersk Training, the York, North Yorkshire and East Riding LEP, CITB (Construction Industry Training Board), Husky Retail, Vale Bridgecraft, Evans Property Group, James Grace and Soreen.
John Morgan, chief executive of Brass, said: “The end of 2014 and the start of 2015 have seen some very exciting times at Brass. We have seen our new business efforts come to fruition with the addition of a number of new clients to the brass portfolio, as well as development and further revenue coming from existing ones.”
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SHEFFIELD communications agency Counter Context has been appointed by The Co-operative Food to provide communication and stakeholder engagement support during the development of convenience stores.
Counter Context is one of four agencies across the UK appointed by The Co-op Food and the only agency headquartered in the North.
Alexis Krachai, executive director of Counter Context, said: “We are proud to have been selected by The Co-operative Food as one of four agencies to join their stakeholder engagement roster. The appointment is testament to the high standard of work we have delivered and our approach to engaging genuinely with communities which is of particular importance to The Co-operative.
“As a company we have had a very successful start to 2015. This is our second major contract win in as many weeks having also being recently appointed by one of the world’s leading developers of solar energy projects. We are delighted to be appointed and look forward to working alongside The Co-operative Food as they push ahead with their exciting programme to open up a number of new convenience food stores.”
