The Weekly Wind-down: When April Fools’ Day is no laughing matter
APRIL 1 is a tricky day for journalists. Can you avoid being hoodwinked by a press release that is a practical joke? (Yes). Do you risk writing one of your own and it falling flat? (No).
A nod of appreciation was given to Yorkshire County Cricket Club for their retractable “All Sip Roof” and the supporting quotes from “leading roof consultant Dorsal Loafyip”. Despite it being sent at 6.18am, we were already on our second cup of coffee of the morning so it was comfortably side-stepped.
However we remain as bamboozled as Mike Gatting after facing Shane Warne with one press release that landed yesterday, promoting an aluminium case that doubles as a stand for an iPad and speaker, and costs £645. There were no dodgy anagrammatical spokespeople, nor any other clues that provided a proverbial wink or a nudge. But £645? They’ve got to be joking, surely?
THE rugby league-supporting part of TheBusinessDesk.com’s editorial staff was invited to East Hull last Friday to watch St Helens endure their annual inexplicable defeat at Hull KR.
Thanks to Kevin Ferriby of Informed Financial Planning for being a gracious winner, and to the Hull KR fans who overlooked the fact that someone among them was sat on their hands looking glum while everyone else was celebrating like they’d won the Challenge Cup Final.
To any Yorkshire-based rugby league fans thinking about who they can invite when the Super League champions visit their club this season, our Editor is yet to see Saints win in 2015. Just a thought.
IF A thing is worth saying, it is worth saying twice. If a thing is worth saying, it is worth saying twice.
Apologies to those people who received our daily email one more time than strictly necessary yesterday, the second one arriving several hours after the first. The gremlin in the works has been hunted down and subjected to the traditional seasonal punishment.
More positively, it did give everyone at TheBusinessDesk.com an insight into what it must be like for those people who still read the Yorkshire Post…
