Brand implementation firm opens London office

BRAND implementation firm Principle has launched a move into the South with a London office.

The Clerkenwell office will connect the Huddersfield-based firm with their 12 other offices across 5 continents, with a combined turnover of £100m.

Principle employs around 100 people in Huddersfield, globally the company employs 300 people directly, and almost 600 indirectly as partners and suppliers.

As part of its international growth strategy, the firm has also invested in office openings in Australia, Russia, South Africa, the Middle Eaast and Japan.

The firm specialises in ‘branded environments’ and looks at details from signage and furniture to planning, project and supply chain management. It was founded by Richard Butterfield in 1987, who left his previous job ‘on principle’.

Max Spiegelberg, head of business development at Principle, is leading the business’s growth in the capital.

Mr Spiegelberg said: “This is a key strategic hub for us and presents a fantastic opportunity to build on our global capability whilst providing our clients and their creative partners with even greater levels of service and support.”

Principle works with international brands across the automotive, retail, leisure, financial and professional services sectors.