Global rebranding turns Baker Tilly into RSM

BAKER TILLY is taking on the RSM name under a rebranding programme that extends across the globe.

It will roll out across the whole RSM network, which includes 730 offices with 37,500 staff in more than 110 countries.

Last year, RSM International was the fastest growing top 10 global network posting an 18% increase in revenue to $4.4bn for the year ending 31 December 2014.

Baker Tilly, now RSM, is in the top five biggest Yorkshire accountancy firms by the number of staff they employ, 300 people at their Leeds base.

Kevin O’Connor, regional managing partner of the firm spoke to TheBusinessDesk.com. He said: “One issue we had as the business grew was that there was a lack of unity across the global brands, in the US we were McGladery for example.

“With the rebrand we come together as one. We consulted clients, and uniting under one name was the right way to go.

“It’s a great opportunity to have a fresh start and reposition ourselves as a global brand, it’s not just a name change.

“There has definitely been an attitude change in the firm, people internally think it’s a good thing and believe in it.”

There are also practical as well as ideological reasons to change the brand.

Mr O’Connor said: “More and more businesses have a global dimension to them, many export. It’s an opportunity to restate ourselves and increase the range of clients we can attract.

“We still have a mid-market focus and remain true to our roots and will be even more attractive to growing entrepreneurial businesses with international aspirations. We’ll use the international dimension to create more opportunities and grow in Yorkshire.”

Laurence Longe, RSM’s UK managing partner, said: “Uniting under a common brand presents a unique opportunity for RSM to truly become the first choice adviser to middle market leaders, globally.

“Clients using an RSM firm will now have much greater confidence that they will receive the same high quality of professional service for their audit, tax and consulting needs wherever they do business in the world.”