Appointments: The Floow, Force 24, Ellis

TELEMATICS business The Floow has hired Ian Peters as an independent non-executive director.

Mr Peters will contribute than 30-years’ experience working in business development roles at brands including NatWest Bank, Marsh, British Gas, and Goldfish Bank.

For 10 years he had roles at British Gas including interim managing director, and was formerly executive committee member for Centrica.

The Floow’s chief executive Aldo Monteforte, said: “We are delighted to welcome Ian to the team and excited to take advantage of his expertise in order to help us continue to move the business forward – both here in the UK, and on an International basis.

“With experience working for some of the country’s leading organisations it is fair to say that he brings with him a ‘big business’ mentality, as well as experience running smaller challenger businesses.”

Mr Peters also holds other advisory roles, including acting as a non-executive director for Central and North West London NHS Foundation Trust and non-executive chairman of British Gas Services.

He said: “The Floow has developed an impressive reputation within the telematics and wider technology sector since it was founded, and it continues to identify new and exciting ways to utilise the technology and the unrivalled expertise within the organisation to best effect.”

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LEEDS marketing automation specialist Force24 has hired two to its management team.

Nick Ashmore joins business as marketing director.

Mr Ashmore joins from Monitise, where he moved in 2008. Eventually reaching the role of vice president of marketing.

He will be working on brand awareness at Force24.

Secondly, Oliver March was hired as sales director, working with Force24’s commercial director Nick Washbourne.

He joins from Oracle where he was was involved with automation, data management and online testing platforms.

Managing director Adam Oldfield said: “Our platform is built by marketers, for marketers – not scientists! We work hard to maximise the value of marketing automation throughout the customer lifecycle, in turn promoting better conversations, fuelling clients’ growth and giving marketers the tools to shine.

“But now is the time to talk to more CMOs, marketing directors and CRM heads, to quash the pain points they’re experiencing. Nick and Oliver are well-placed to help us do just that.”

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MANUFACTURER of cable cleats, Ellis, has hired a UK sales manager.

Dawn Williamson joined the team in 1998 as sales administrator, before applying for the sales manager job.

Ellis managing director Richard Shaw said:”What Dawn doesn’t know about cable cleats she could write on the back of a postage stamp,” he said.

“She also knows Ellis inside out and back to front; has long-established relationships across every industry sector we operate in; already works well with all of our UK distributors; has great ideas about how to expand UK sales; and to top it all off – she was able to step into the new role without even changing desks.”

Ellis’ UK sales currently account for close to 50% of the company’s annual £7m turnover.