Developer launches virtual reality experience
BUSINESSES will now be able to explore commercial developments before completion through a virtual reality viewing experience introduced by developer Bruntwood.
Platform in Leeds and Neo in Manchester will be the first developments in Bruntwood’s portfolio to offer the experience.
“Physical viewings provide the opportunity to get a sense of the scale and feel of a property, while the virtual reality allows you to bring the space to life before it exists,” said Craig Burrow, director of Bruntwood in Leeds.
He added: “Our offices are brought to life by this technology, and shows potential customers how flexible the workspace is for the ever-changing world of work and how individual a new office could be.”
While Platform, above Leeds station, is undergoing its transformation, agents and potential customers will be able to explore the completed landmark building using the virtual reality tour viewed on screen or with VR headsets and Google Cardboard.
Jamie Boulger, head of digital at Bruntwood, said: “We’re constantly searching for innovative ways of improving our customer experience throughout every interaction with Bruntwood and this project has enabled us to significantly enhance the viewings of buildings during the development phase.
“Virtual reality represents an area of massive investment for the tech industry, evident by the fact that eight of the top ten companies in this sector are now involved, so this is more than a passing fad. We’ve been following the progression of virtual reality for some time and are thrilled that it’s finally at a stage where we’re able to offer a great immersive experience to our customers. We’re looking forward to hearing the reaction as we roll this out across our other flagship developments.”
