Jobs created as Emmerdale studio tour prepares for launch
ITV’s Burley Road Studios in Leeds will open to the public next month to showcase a ‘behind the scenes’ guided tour of the ITV soap Emmerdale.
Continuum Attractions’ Emmerdale Studio Experience will offer full scale set reconstructions, props, costumes and interactive experiences allowing guests to try their hand at TV-making.
The attraction, opening on September 3, will create 50 jobs in Leeds and looks to welcome 150,000 visitors in its first calendar year. Due to the anticipated demand, Ticketmaster UK has been appointed as the attraction’s preferred ticketing agent.
It follows the resounding success of Coronation Street The Tour, which welcomed over 850,000 visitors to the home of Corrie and generated over £60m for Manchester’s economy in its 18 month run.
Juliana Delaney, chief executive of Continuum Attractions, said: “We are thrilled to continue our partnership with ITV to give the public chance to discover the magic behind Emmerdale. Following the phenomenal feedback from Coronation Street The Tour, we recognise the fascination audiences’ feel when they go behind the scenes of their favourite shows. We’re confident we can replicate that unforgettable experience with the Emmerdale Studio Experience.”
Leader of Leeds City Council Councillor Judith Blake said: “We are delighted to see these tours of the Emmerdale studios on Burley Road starting up, creating jobs and attracting fans of the show from far and wide to Leeds to see where it is filmed offering a further insight alongside the external set tours at Harewood. Emmerdale is a much-loved Yorkshire institution which continues to go from strength to strength having recently been named Best Soap in the UK for the first time. We look forward to seeing fans and visitors alike take the chance to come to Leeds and enjoy the ‘behind the scenes’ Emmerdale experience along with all the other great attractions in our city.”
Continuum Attractions has already proved Emmerdale’s appeal by operating seasonal guided tours of the live exterior Emmerdale sets located within the Harewood Estate in Leeds – Emmerdale The Tour.
