Morrisons kicks off 2017 supermarket price war

MORRISONS has announced it is set to cut prices of 800 items to help families on a tight post-Christmas budget.

The first supermarket to slash prices this year, Morrisons said everyday household items, including potatoes, meatballs and fish fingers, as well as superfoods such as avocado and kale are included in the cuts.

The average price reduction will be 19% and a total of 1,500 goods will be on ‘price crunch’, the Daily Mail reported.

The cuts include the cost of two-pack avocados reducing from £1.80 to £1.47 and King Edward potatoes will decrease from £2 to £1.67.

A pack of beef meatballs will cost £1.77, from last year’s £2 while a six-pack of large white baps will cost 50p.

Morrisons’ marketing and customer director Andy Atkinson said: “These price cuts will help families who are on a tighter budget and will continue to make Morrisons more competitive.”