Kingston Communications shows it has an eye for opportunity

ONE of the nation’s leading opticians Specsavers has chosen Hull-based Kingston Communications (KC) to host a unique application.

Digital Mirror, which is being powered from two managed servers at the communication provider’s London Global Switch data centre, allows Specsavers customers to try their glasses online, after uploading an image of their face onto the website, www.specsavers.co.uk

More than four million frames have been tried on using the feature since it was unveiled. The website has also won a number of awards including the Best Use of e-commerce Technology at the European Retail Solutions awards.

Using the UK for the initial launch Specsavers also intends to roll out the Digital Mirror across a further nine international web sites.

Rodney Sealy, a major account manager at KC, said: “We have provided Specsavers with a managed server environment which hosts a rich text application being used by Specsavers websites in each of their global territories.

“The hosting solution benefits from high speed Internet access and dedicated load-balancing servers within our data centre, allowing Specsavers to take full advantage of the high performance HP servers that have been deployed.”

Chris Corbin, Specsavers’ IT accounts manager, said: “Digital Mirror is proving to be hugely popular and it is therefore imperative to partner with a hosting provider that can demonstrate industry experience, tailor the service to our requirements, and assure us of complete reliability throughout our global expansion.”