Media Buzz: Vital Online Studio complete Laver Leisure website; Restaurant launch for Smart; and more
HARROGATE-based Vital Online Studio has completed work on a new website for one of its longest-standing clients.
The company has been working with the Arnold Laver group for 10 years, having already built the timber merchant’s main group website and one for its specialist timber division.
The Laver Leisure site is the first for the holiday home and caravan business and acts as an online brochure to reflect the lifestyles on offer.
Lee Evans, Vital Online Studio managing director, said: “The site has been built and launched well ahead of the New Year which is when people begin looking in earnest for holiday options.
“By then the site will have index organically so it will have a high page ranking. We have also built in an element of SEO, and it is partly-content managed so that Laver can update certain pages, such as news and events, themselves.”
Arnold Laver was established in 1920 and in 1960 it founded Laver Leisure, a series of holiday home parks in and around Skegness.
It now has 1,400 seasonal holiday homes across 11 different sites.
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PUBLIC relations and marketing firm the Smart Agency has been tasked with promoting a new type of dining experience arriving in Leeds this month.
The Leeds and Harrogate-based company will manage the launch of Fazenda Rodizio Bar & Grill, a new concept ‘churrascaria’ restaurant opening at Waterman’s Place on Granary Wharf on November 22.
Emma Kirkaldy, director at Smart, said: “Fazenda brings something different to Leeds due to the ‘rodizio’ style of serving cuts of meat on a skewer to diners at their table. This creates an exciting and engaging dining experience between the diner and the Passador serving the meat.”
Fazenda manager Tomas Maunier said: “Our goal is to position Fazenda as the new place to go in central Leeds for business people who want a business lunch with a difference and for couples, families and friends looking for a vibrant atmosphere and great food with South American flair.”
For more information about Fazenda Rodizio Bar & Grill visit www.fazenda.co.uk
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DIGITAL agency Coolpink is celebrating after generating more than £1.3m for clients and securing number one Google rankings for brands such as Bensons for Beds, Heathrow Express, and a sofa company in the last six months.
Recent client wins for the digital strategy specialists include onsite optimisation activity for eBuyer.com and winning the SEO account for expanding retailer Wren Kitchens.
The agency has also promoted Steven Holmes, who joined Coolpink as SEO manager last year, to head of digital media.
Coolpink is now looking to recruit an SEO account manager as the team continues to grow.
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