Richard Coates

Richard is an experienced strategy and marketing director with corporate, consultancy and agency background including strategy development, alignment and implementation. 

He has a proven track record in developing and executing business growth strategies for UK and international organisations, operating at different levels of maturity, and across multiple market sectors.

Richard established Whitecap in 2012 and has led the firm’s growth and expansion over the last 9 years and delivering a range projects including working with Bibby Financial Services, Costcutter Supermarkets Group, Rymans, Vocalink, Jaywing, Open University and many others.

Previous roles include Director of Marketing and Strategy at CPP, Director of Marketing and Strategic Planning at Best Western Hotels, Group Account Director at Marketing Store Worldwide and Account Director at Carlson Marketing Group.