French SEO: Expanding UK Business Visibility
In the past, companies had to physically travel to the other side of the English Channel to gain recognition. This involved attending meetings and trade shows. However, with the use of French SEO, businesses can now increase their visibility without leaving their offices in the UK. Here are some important points to understand about the impact of French SEO on your company’s success.
Over 50 Million potential Viewers in France
The French market continues to expand, with over 50 million potential viewers and consumers in the country. According to recent studies, there were approximately 53 million internet users in France at the start of 2020, which accounts for nearly 85% of the population aged two and above. While not all of these internet users may be interested in UK companies, it is evident that a significant portion of them are active online and can come across information about a UK business through a French SEO agency. Additionally, many UK competitors do not prioritize or invest in French SEO, giving businesses that do an advantage in gaining traction within the French market.
French SEO reaches More than just France
Investing in French SEO doesn’t just target citizens of France. With approximately 280 million French speakers around the world, this strategy can also connect with individuals in Canada, where a quarter of the population speaks French daily (10 million people). Additionally, the African market is a significant one for French-speaking individuals. In the Democratic Republic of the Congo alone, more than half of the 77 million citizens speak French. Many other countries are part of the French-speaking world, including those where it is an official language: Benin, Burkina Faso, Burundi, Cameroon, Central African Republic, Chad, Comoros, DRC, Congo, Côte d’Ivoire, Djibouti, Gabon, Guinea, Madagascar, Mali, Niger, Rwanda, Senegal, Seychelles, and Togo. By incorporating link-building into a French SEO strategy, businesses can tap into these diverse markets.
French SEO: Unlocking Opportunities
While many UK businesses may not consider targeting the French market through SEO, it is a highly advantageous opportunity for those that do. According to agencies specializing in this market, nearly 92% of all French internet searches are done exclusively on Google. With this in mind, a tailored strategy focused on this search engine can effectively reach your target audience and lead to quicker results. It also minimizes costs and ensures a more efficient campaign.
The reach of French SEO is truly global, as there are French speakers all around the world. This presents a unique chance to get ahead of UK businesses that have not yet invested in French SEO. It is imperative to enlist the services of a French SEO agency promptly in order to capitalize on this opportunity.
