HOW TO ATTRACT THE BEST TALENT FOR YOUR COMPANY
Following what has been a turbulent year for many industries, it is more important than ever to have talented and motivated staff working for your business.
To attract top quality candidates, it is important to understand what inspires prospective employees to opt for your business. Gone are the days of a company offering a high salary and a few social perks, if you are not following a well-rounded approach, then you are likely to be missing out on a host of top talent.
Here, one of the UK’s leading training providers, Driver Hire Training, advises how to make sure you are attracting the best possible talent for your company.
Invest in Training
Training and progression are one of the most important things people look for in a new role. It is therefore important to have a clear strategy in place both ahead of employing someone and once they have started.
Discuss training schemes and processes throughout recruitment to show potential new starters how important their success and development is to the company. Depending on the industry, training can be carried out either virtually or face-to-face and can range from team software training sessions to CPC training online to upskilling sessions such as presenting or confidence coaching.
Offer Flexible Working
Giving employees the opportunity to work flexibly around their lifestyle and commitments, gives them an element of control and something that is becoming increasingly common. Not only will this give your organisation a competitive edge in comparison to more rigid competitors, it improves workplace happiness and encourages a culture of ‘give and take’ where employees are more obliged to step up and help out during peak or busy periods.
As well as shouting about this offering during the recruitment process, you should focus on why this is important to the company and its ethos. By allowing employees flexibility around working hours, it is giving them the opportunity to take up a hobby or passion which is in turn allowing them to diversify as a person.
Work Environment
Over the past year, many businesses have introduced flexible working measure with some even removing physical workspaces all together. Despite this, it is still important to invest in the physical office space where your workforce spend time, as the average person spends around one third of their life at work1.
Companies like Google, Facebook, Red Bull and Innocent have become renowned for their impressive office spaces and, whilst an office doesn’t have to be flash and unique, it is important to offer a space that encourages staff to feel relaxed and able to work to their best ability.
Active Social Media
Social media channels can act as a great way to build your company’s brand, search for potential candidates, and encourage them to apply to work for you. Investing in a dedicated social media specialist or agency can help effectively build your platform to position yourself as an enchanting recruiter. Businesses can share snippets of work, culture and internal news to help portray a sense of the company’s personality and can specify this to target particular individuals or sectors where necessary.
Charity and Corporate Responsibility
These days, people don’t just want to work for a paycheck, they want to feel they are giving back to society and working towards a greater good. By having a corporate social responsibility (CSR) strategy in place, it will showcase to prospective employees that you recognise the importance of giving back and that it is an integral part of your ethos.
It also offers as a great conversation starter in interviews as candidates can ask what initiatives you have supported as well as giving them the chance to find out what really interests and motivates them.
The current job market is competitive and saturated, so it can be hard to find the perfect employee, but by implementing these strategies, it will help businesses compete with competitors to attract the best talent in the industry. Hiring the right staff and providing them with sufficient training will help build a motivated team where everyone is working towards the same wider business goals.
