Frame – the West-Yorkshire based technology and data science business – has developed and launched a brand new free AI-powered image enhancement tool called geni-e ( https://www.geni-e.com/ https://app.geni-e.com ) that leverages the latest natural language AI from OpenAI, DALL-E 3 and GPT-4 to transform boring product images into visually engaging scenes. The core aim of geni-e is to help empower clients by improving their customer engagement, growing their online sales as well as saving them time and money.

Users can use geni-e to transcend their product into realistic settings or fun, cartoony environments that grab attention, increase trust by letting people see products in context and boost conversion rates. Studies conducted by Frame show that strong imagery can drive sales by up to 38%.

geni-e’s technology generates photographic quality enhancements rapidly in under one minute. Users simply describe the setting and mood they want and geni-e generates the final image. The key USPs are that hours of complex photo editing are saved and expensive photo shoots are no longer required. Users can also benefit from a vast library of lifestyle and animated backgrounds, custom and freestyle prompts, an image gallery, 24-hour access and complete automation.

The primary target audience is small businesses operating in the e-Commerce sector – including those who use Shopify, Wix, WordPress and WooCommerce. The technology can also be used by digital marketers, entrepreneurs, solopreneurs and marketing agencies. Every month users receive 25 new free credits with each downloaded image equating to two credits. After the initial 12 images have been generated, and if extra images are required that month, additional credits can be bought for as little as £3.99.

Liam Fulton – co-founder and CTO at Frame – said: “With geni-e, our mission is to empower and support small businesses on their digital journey by providing innovative, accessible, and cost-effective solutions for enhancing their online presence. We believe in the transformative power of visuals, and through our cutting-edge AI technology, we want to revolutionise the way small businesses showcase their products in the digital landscape.

Liam added: Our purpose is to foster growth by simplifying and elevating our clients’ digital marketing efforts by democratising enhanced imaging and making it accessible. We are also striving to save time and resources for entrepreneurs, allowing them to focus on what they do best – building and growing their ventures.”