Pet firm consolidates operations with 72,000 sq ft warehouse deal

Shropshire pet firm, Rosewood Pet Products, is consolidating its three-site operation into a single, purpose-built unit on the outskirts of Telford.

The new 72,000 sq ft facility, at Hortonwood West, will also serve as the group’s head office – currently based at Broseley.

Rosewood has entered into a 15-year lease for the warehouse and office building, which is currently being built by contractors, Morris Properties on behalf of Telford and Wrekin Council.

Bev Panter, marketing director and co-owner of Rosewood Pet Products, said: “This is a huge step change for our business and underpins our long term strategic growth plans.  Being able to utilise modern warehouse technology will significantly improve efficiency for our customer despatches and our storage capabilities will mean we can continue to grow without putting the business under undue stress.

“Since expanding our offer into the treats market in 2015, the business has continued to grow at pace. We will be sad to say goodbye to our Broseley warehouse and office, as we have been there for 37 years, however the opportunity to relocate was too good to pass on as we have been limited by the lack of space for some time now.

“Our new home will provide a fantastic working environment for everyone with great employee amenities and adequate space for us to grow into in the years to come.”

Unit 9 is expected to be completed, fitted out and ready to move into by October. Rosewood will initially employ 66 people at the new facility, a large number of which will transfer from their existing locations.

Legal firm, Shakespeares Martineau advised Rosewood on the deal and architects ETC assisted in the design of the building.

Katherine Kynaston, assistant director at Telford and Wrekin Council, and ambassador for inward investment service Enterprise Telford, said: “Our intention as a local authority is to empower organisations to reach their economic potential and it’s great to see Rosewood Pet Products secure the use of a facility that will allow it to expand operations and support future growth.

“Our Land Deal programme, as well as the business support we’re able to offer through Enterprise Telford allows us to ready sites depending on the tailored needs of individual businesses, which is a very unique offer.”