Beauty entrepreneur chosen to be Olympic sprinter’s ambassador
The CEO of a Solihull-based beauty business has been appointed as brand ambassador for an Olympic god medal winning athlete’s sports nutritionist company.
Nail polish entrepreneur Monika Shine, of Semilac UK, is collaborating with Darren Campbell’s Pro Athlete Supplementation (PAS).
PAS was founded in 2006 by sprinter Darren Campbell and Welsh Rugby Union’s National Nutritionist Jon Williams.
Apart from the Wales senior squad, the list of notable PAS clients includes the four Welsh regional rugby teams, plus Midlands Championship and Premier League football clubs such as Wolverhampton Wanderers s and Leicester City.
Fitness enthusiast Monika, whose business carried off one of the titles at the recent Pure Beauty awards, is the first PAS brand advocate not to be an elite athlete. She was selected because she embodies the drive and determination needed to achieve ambitious personal goals in sport and health.
PAS Director Campbell said: “Since retiring from professional athletics, my passion has been to help others achieve their own sporting and life ambitions. I chose Monika to be our first non-elite brand advocate because she is the perfect example of a highly motivated individual with the mindset of a pro in all aspects of her life.
“She represents so many of the people that can reap the rewards of PAS, because she gets the pro ethos and embodies our brand values, always striving for optimum performance. She’s a kindred spirit and we look forward to helping her fulfil her maximum potential in all aspects of her busy life.”
Monika said: “I have children and I own a rapidly expanding nail polish business in Semilac UK, so a healthy mind and body is essential to stay on top. But I am equally dedicated to my fitness, training like a professional and overall wellbeing, so PAS is perfect for people like me who have a hunger and determination to look, feel and perform at their very best – whatever their personal goals in sport and life in general.
“It’s great to have such strong support from PAS on my own journey to success as a mother, entrepreneur and fitness trainer.”
Professional ambassadors who use and endorse PAS products include Everton’s winger Yannick Bolasie, England and Chelsea striker Fran Kirby, England rugby star Heather Fisher, plus Paralympics discus & shot putt champion Aled Davies.
