Manufacturer delivers strong growth after investment
A Coventry manufacturer has rebranded as it repositions itself after a period of strong growth.
Coventry Chemicals has become Mirius as the 55-year-old company sets its sights on continued expansion.
The business employs 150 people making hygiene and disinfectant products to clients worldwide. Its revenues have increased 30% in three years, to £23m, after significant investment in plant and machinery.
Its customers include Aldi, Waitrose and Lidl, and it has licensed co-representation deals with the AA, JCB and the RSPCA.
Steve Quinlan, chief executive of Mirius, said: “As a high-growth company that retains its entrepreneurial spirit, we’ve been able to not only compete in new markets for bigger contracts, but also win and fulfil them successfully.
“We’re now perfectly positioned to seize emerging opportunities in our industry, as well as cater for increasing demand for our services, as more customers realise the value in efficient, high-quality production.”
Finance Birmingham invested £1.75m in 2014 which enabled the company to automate its high-speed packing lines.
Clive Broadhurst, portfolio director at Finance Birmingham, said: “Success stories like Mirius demonstrate how flexible investment can support a business’ strategy, providing capital to invest in new products, services and innovation – increasing their competitive advantage, even in challenging market environments.”
