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Haslimann Taylor hops on to Arriva UK Bus account

22nd November 2012

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ARRIVA UK Bus has appointed Sutton Coldfield-based PR firm Haslimann Taylor (HT) to handle its six figure consumer and B2B account, following a four-way pitch.

The firm wants PR to support its commercial strategy, which is to recruit new users, encourage infrequent users to travel more often by bus and to retain frequent users.

HT will be running a programme that targets key customer groups, such as young workers and students, as well as having a significant focus on local authorities.

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