Staffordshire events business looks to Dubai for new growth
AN events management company in Staffordshire is opening an overseas office to help to serve its global client base.
Zazz Projects Ltd, which operates from Uttoxeter Enterprise Centre, has established an outlet in Dubai to foster trade links in the Middle East.
The business was started in 2003 by Mark Braddock and Rosa Tahmaseb and has gone from strength to strength, taking on a variety of clients and events throughout the UK and internationally, ranging from Christmas festivals at the Millennium Dome (now the O2 Arena) and Earl’s Court to festivals in Hong Kong, Singapore, Dubai and Abu Dhabi.
Zazz also undertook project management for the complete fit out of 27 catering units for Compass Hong Kong at the brand new Hong Kong airport located on Lantau Island. In addition, the company has worked for big name clients such as Mercedes-Benz, the UK-wide Day Out with Thomas events at heritage and tourist steam railways and also opened and run observation wheels across the UK and in Australia and Paris.
The new Dubai office will tap into the area’s growing visitor appeal, while Zazz is also talking to other businesses which may also have an interest in the Middle East market to see if there are any opportunities to work together.
“We would like to do more motoring, sporting and civic events closer to home and give them as wide an appeal as we can. We continue to pride ourselves in being a small company, offering a personal touch which means people will come back to us,” said Ms Tahmaseb.
Staffordshire County Council’s cabinet member for economy and Infrastructure Mark Winnington said: “Zazz Projects demonstrates the wide variety of businesses we have at our enterprise centres. It is really impressive how a relatively new business can reach to overseas markets and put Staffordshire on the map.
“Zazz is clearly going from strength to strength; expanding overseas whilst maintaining its Staffordshire base – another example of business success in the county.”
