Gough Bailey Wright p-p-p-picks up a promising new contract

FULL service agency, Gough Bailey Wright, has secured a six-month PR campaign with The National Sea Life Centre Birmingham to promote the launch of its new attraction, Penguin Ice Adventure.

This intensive project, won after a competitive tender, will see GBW develop and implement a full national and regional PR and social media campaign, as well as plan and run VIP launch events as the attraction opens.  

Sue Bailey, GBW managing director, said: “We are very proud to have secured such a prominent and exciting project for such a well-known attraction. Our PR team put together an extensive and creative pitch to promote Penguin Ice Adventure, which grabbed the attention of the team at The National Sea Life Centre Birmingham. Winning this project is a testament to our ability to work with high profile, national clients.”

Pollyanna Haigh, Marketing Manager at The National Sea Life Centre, said: “We were looking for an agency that were as excited and passionate about Penguin Ice Adventure as we are. Gough Bailey Wright came to us with some really original and imaginative ideas and, having built an immediate rapport with the team, we knew they were the right choice to support us in promoting the most exciting attraction the centre has seen in recent years.”

The new attraction, which takes visitors to an Antarctic landscape with multiple viewing platforms that will allow them to view the Gentoo penguins, opens this Easter.

Reeves Green develops arresting new campaign for police

LICHFIELD agency Reeves Green has produced a new campaign for Warwickshire Police and West Mercia Police helping them recruit new special constables.

“From billboards to radio commercials and everything in between, we created a full recruitment campaign to seek the superstars, problems solvers, decision makers, sharp eyes and friendly faces from across the region,” said the agency.

Special ‘Wanted’ posters created for the campaign are being displayed on buses, billboards and railways across the region, while commercials are being aired on Free Radio and Touch Radio.

Birmingham Museums Trust has also invited the agency to design its 2014 visitor guides. As well as creating a welcome guide to all of the trust’s museums, galleries and heritage sites, the agency has created separate guides for Thinktank, Aston Hall and the Museum of the Jewellery Quarter.

Pepperneck hits the target with new website for BSA Guns

MALVERN marketing agency, Pepperneck, has designed a new website for Birmingham firearms manufacturer, BSA Guns (UK).

The famous company needed a website that would align its historical identity with its modern craftsmanship in air rifle design, and adequately reflect its position as a global market leader.

Pepperneck’s in-house creative team used the themes as the basis for the website, which was launched at a leading industry trade show in Nuremberg.

Simon Moore, managing director, BSA Guns, said: “We are extremely impressed with Pepperneck’s level of creative ideas and design expertise – the team delivered an excellent web development pitch that reinforced BSA Guns’ branding, whilst demonstrating our unique manufacturing ability in modern air rifle design.

“It is fantastic to see Pepperneck’s initial designs come to life in our new website, which confirms an excellent understanding of our original requirements.”

Steve Adams, Pepperneck’s managing director – pictured with Liza Lavender, Export Customer Service Manager, BSA Guns, said: “We were extremely pleased to secure the BSA Guns contract. This is a globally renowned brand and we are very proud to have been chosen to help continue its growth and evolution on an international scale.”