Black Country manufacturer marks important milestone with £0.5m investment

A BLACK Country manufacturer has completed a £500,000 investment drive as it looks to commemorate an important landmark in its development.

Avanti designs, manufacturers and sells new kitchens, bathrooms and bedrooms.

The Dudley firm, which is celebrating its 35th annivesary, has invested the largest sum in its history on upgrading its network of nine showrooms across the region.

The move means the company is now able to feature its largest ever collection of kitchen, bathrooms and bedrooms, including appliance products by leading brands like Siemens, Bosch, Neff, Vitra, Dida and Methven.

This expansion will help the firm hit £11m of sales in 2017 and will also see it introduce a number of its own products to a large client base.

Lee Capewell, managing director, said: “2016 has been a very big year for us, not least because we are celebrating a big milestone for the business,.

“We wanted to do something that marked this achievement, but also put a marker in the sand about where we are going and our intention to become the West Midlands’ leading retailer of kitchens, bathrooms and bedrooms.

“Our clients told us they would like more choice and clearer displays so we listened to them and have incorporated their feedback in the latest changes to our showrooms.”

Employing 100 people, Avanti is hoping an appearance at the Grand Designs show at the NEC will see it capture more custom.