Brewery raises a glass to tenth anniversary with 33% sales increase

WARWICKSHIRE brewing company Purity has continued to see expansion as it rounds off its first decade.

To mark the conclusion of its tenth anniversary, the company has announced annual sales up by a third (33%) to £7.85m, with an EBITDA which has more than trebled over the last 2 years to £1.07m.

The success has been characterised by continued expansion in the independent free trade market, its national managed on-trade and further strong performances in its national off-trade.

Profits have increased in a year which saw Purity win international beer awards for its Pure Gold, Mad Goose, Pure UBU, Longhorn IPA, Lawless Lager and Saddle Black brands.

Purity owners Paul Halsey and James Minkin launched the brewery at Upper Spernal Farm in 2005, when they brewed and sold the beer themselves, even making the deliveries. Later, they recruited now Director of Brewing Flo Vialan and built up a dedicated team to deal with the growing demand for its sustainably brewed beers.

The company now employs 42 people, up from 32 in the previous year.

As Purity looks towards further growth, the business is preparing to invest in new equipment, capacity and staff. It is on target to brew over 30,000 brewers’ barrels or (8.6 million pints) this coming year.

Purity managing director Paul Halsey said: “For us, our ongoing success is 100% down to the team we have created and our loyal customers and fans. We continue to place the beer at the heart of our business and our focus to deliver consistently brilliant beer is as true today as it has ever been. As the industry continues to face its challenges, we’ll continue to innovate to ensure that our beers stand out in a highly competitive market.

“Building up trust with our customers has been the key to retaining great relationships. Our beer delivers excellent sales and this means that our customers can confidently give their increasingly knowledgeable and discerning consumers exactly what they deserve; consistently great beer crafted with a conscience.”