Property PR director hopes to get taste for new venture

The former PR director of property consultants Savills has set up her own PR and content agency in Yorkshire.

Rachel Clark has left Savills after five years and launched Sweet + Salt, which will specialise in property, retail and food. She previously worked at Red Bull as communications and brand manager and has experience in an agency and and as a freelance consultant.

“Today there’s a real need to help businesses define their purpose and values,” she said. “Our job is to communicate that to target audiences, whether they’re reading their news and content online, in the press or on TV.

“There’s been a huge focus on marketing investment for the web of late but even the fast growing search agencies are now finding they need content and copy to maintain Google rankings. It’s an ever changing field and that’s why I still love it after 15 years.”