Creative: Herd, Vanbar Associates, Turn Key

DIGITAL recruitment platform Herd has appointed communications agency Vanbar Associates to boost its business profile.

The Leeds-based recruiters were founded last year by Amy De-Balsi to act as a link between technology firms in the Leeds City Region and help candidates access the growing number of vacancies in the local digital sector.

Ms De-Balsi said: “The Leeds digital sector is on the march, as evidenced by the ever-growing number of jobs being created by Herd members and made available on our website and via social media.

“In our short history, Herd has established a strong record of achievement in filling these roles. And through our other activities such as providing networking opportunities, we’ve enabled many local tech firms to collaborate.

“Herd’s partnership with Vanbar Associates will raise our brand profile, increase industry awareness of what we do and attract many more members to our ranks.”

Vanbar Associates is an integrated communications firm established in 2014, also based in Leeds.

Barry White, a partner at the agency, said: “I’ve worked with Amy in the past and been immensely impressed by the professionalism, knowledge and skill she brings to the table.

“Under her leadership, Herd has rapidly become a vital resource for digital and tech firms across Leeds City Region.

“Vanbar Associates looks forward to playing our part in assisting Herd to expand its role and membership in the months ahead.”

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LEEDS-BASED integrated agency Turn Key has been appointed to luxury brand Jacuzzi.

They have been commissioned to create a campaign for their sauna and shower brand SASHA.

Paul Farrell, marketing manager at Jacuzzi, said: “Working with an integrated agency is the perfect opportunity to make the most of brand assets across trade PR, social and online. Our key focus is to educate consumers about Sasha and wellness.

“We’re excited to be working with a creative agency to support us on this project.”

Turn Key’s founder, Nik Entwistle, said: “The lifestyle sector is one that we’re very familiar with and we know that in a highly competitive market, it isn’t just about the creative alone, it’s about educating consumers about Jaccuzi, its huge legacy and product portfolio.

“We’re confident that this approach will take Jacuzzi to new successes over the coming months.”