On the move: the latest East Midlands Hires
Nottingham-based digital marketing agency Impression has announced a pair of senior hires.
Harriet Howarth, previously programmatic lead at Dentsu-owned digital marketing agency Merkle, has been appointed to develop and grow Impression’s new Programmatic Advertising offering.
Meanwhile, Ellen Melhuish has joined the agency’s People department as its first ever learning and development specialist. Melhuish previously worked for Frontiers Media, The Prince’s Trust and Oxfam.
Paid media director Mike Wickham said: “Launching our new programmatic service offering is a hugely exciting step for Impression. Evolving our brand capabilities not only helps us to better serve consumers throughout their buyer journey, but it allows us to devise and deliver creative and impactful media strategies to accelerate our clients’ growth.
“We’ve built a team armed with data, creativity, and a high level of critical thinking and we’re incredibly excited for the year ahead.”
Zoë Ogden, people director at Impression, added: “At Impression, we want our people to have all the skills needed to support them in their career growth, which in turn means great things for our clients. We want to be known as an agency that develops our people and trains them to a high standard and Ellen will be instrumental in taking this to the next level, creating a leading agency in-house training programme.
“Impression has a huge focus on its people and one of our goals is to build and retain a high-performing and engaged team. Our focus on people initiatives has seen us listed as a Great Place to Work for two years running, along with winning UK Company Culture Award’s ‘Best Agency to Work For’ in 2022.”
Grantham-based waste management and recycling business Axil Integrated Services has appointed a new head of sustainability and zero-waste.
Gina Rudkin will be responsible for leading the company’s efforts to reduce its own environmental impact and drive sustainability initiatives across its operations, as well as supporting Axil’s clients with their initiatives.
Rudkin brings a wealth of experience to the role having spent the past 25 years working in the waste management industry.
Gina Rudkin
She is a Certified Green Business Council TRUE Zero Waste Advisor and became a fellow of the Chartered Institute of Waste Management last year.
Edward Pigg, managing director at Axil, said: “We are thrilled to have Gina join our team and lead on sustainability.
“At Axil, we pride ourselves on our client partnerships and ability to offer practical, tailored solutions to our clients. Now, more than ever, businesses need the support of their partners to provide actionable solutions to problems, mitigate risk and plan for a more sustainable future. Gina has the expertise and vision to help us, and our clients achieve our shared goals and make a real difference.”
Rudkin added: “I am excited to join Axil Integrated Services to build on its impressive environmental agenda and clear commitment to finding innovative ways to make positive environmental and social impact. I look forward to collaborating across the full value chain to move the dial beyond recycling and align the business more closely with our clients sustainability and ESG goals.”
