King Power returns as Foxes’ main shirt sponsor
Leicester City have renamed King Power as the its Paewn, reinstating a partnership that saw the club sweep to remarkable Premier League glory in 2016.
The King Power brand will once again be present on the front of Leicester City shirts for the 2023/24 season.
King Power, the parent company of the club, returns to all match and replica shirts and will replace, FBS, which had been the club’s Official Principal Partner since 2021.
Leicester City chief executive Susan Whelan, said: “Our supporters have shared many wonderful moments with King Power on the front of Leicester City shirts and this renewed partnership is one that will support further growth and success.
“King Power have made a significant contribution to this Football Club’s rich heritage and this renewed commitment demonstrates its determination to keep contributing to that ongoing legacy in every way, as we embark on this new chapter.
“The renewed partnership with King Power marks a nostalgic reunion, reigniting the memories of an unforgettable period of triumphs and accomplishments for the Football Club. From 2010 to 2021, the King Power logo was proudly carried on Leicester City’s shirts during a remarkable journey that saw the Club reach unprecedented heights.
“I’d also like to extend our sincere thanks to FBS for their support during their time as Leicester City’s Official Principal Partner over the past two seasons. We are grateful for their contribution and look forward to maintaining a strong bond with them in a new capacity as we continue our journey.”
