Burton villa firm announces JV with Jet2

Burton-upon-Trent based Solmar Villas has entered into a new commercial partnership with Jet2holidays, making hundreds of properties available to customers under the new Jet2Villas brand.

Under a new trading agreement Solmar’s range of villas across a number of holiday destinations, including mainland Spain, the Balearic Islands, the Canary Islands, Portugal, Greece, Cyprus, Turkey and Croatia, is now being marketed through a brand new dedicated website at Jet2Villas.com.

Solmar says it has seen a marked increase in demand over the last two years with sales up by more than 32%.

The deal marks the first time that the package holiday specialist has offered a dedicated villa rental proposition.

Julie Blake, managing director of Solmar Villas said: “We are delighted to have secured this exciting new distribution channel for our portfolio as there are natural synergies between our villa locations and the destinations served by Jet2holidays. We have over 20 years’ experience in this marketplace and with all of our villas being hand-picked based on very strict criteria covering facilities, design and proximity to resort amenities, Jet2 was able to proceed with confidence.”

“We will be looking to further grow our portfolio of properties by adding new destinations over the coming months which will enable customers and travel agents to choose from even more, with the added benefit of just a £60 deposit per person when booking through Jet2Villas.”

Steve Lee, commercial director of Jet2.com and Jet2holidays said: “The launch of Jet2Villas is a very exciting new chapter for us and by partnering with an established operator such as Solmar Villas we are confident that our customers will enjoy a fantastic experience alongside all the perks of a Jet2holidays package.

“Based on the positive response we have had from customers since launch we are very much looking forward to a successful partnership with Solmar Villas.”

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