Vape brand launches flagship store in Nottingham

Britain’s newest retail vape brand is set to open a flagship store in Nottingham as it announces plans to become a household name across the UK.

Red Box Vape will open the doors to its first store in King Street on Friday.

The business was launched by CEO Stuart Anderson, his son James and daughter Lauren after they became intrigued by the number of tobacco smokers they still came across despite the growing popularity of e-cigarettes and vaping.

Anderson said: “The launch of our flagship store in Nottingham city centre represents months of intense work – with business planning, brand design, store fit-out, stock sourcing and recruitment.

“We’ve now created a business that we think is pretty special, and we have ambitious plans to expand our network to every part of the UK.”

He said that with an estimated seven million adults still smoking in the UK, Red Box believed there was a huge, untapped market out there.

“Yet our research showed that many long-term smokers were uncomfortable about going into vape shops.

“Some told us that they were put off by the ‘tattoo parlour’ image. So we wanted to change all that and create a brand that, for example, professional people and women would find welcoming and non-judgemental.”

Red Box Vape is currently fitting out its second store in Manchester which is scheduled to open by September. This will be quickly followed by other stores as soon as suitable locations are secured, the company said.

Some Red Box Vape stores will be overseen directly by the company’s parent company, Red Box Liquids, based in Nottingham, while others will run as franchises, enabling the company to expand more quickly.

In turn, each new store will create a minimum of four full and part-time jobs, and additional head office staff will be recruited in managerial, administrative and distribution roles as the company expands.