New apart-hotel comes to city centre

Inside One the Brayford

Lincoln’s very first apart-hotel has opened alongside the Brayford.

Birchover Residences, which has been operating for 22 years in both Derby and Nottingham, selected Lincoln as the place they wanted to open their newest Residence, thanks to introductions made through the Team Lincolnshire ambassador programme.

The new apart-hotel, which is on the waterfront at One The Brayford, includes 11 apartments. Guests can stay from one night to up to six months or more.

The history of the new development goes back to 2017, when the Greater Lincolnshire LEP commissioned a hotel study to ascertain the demand for additional hotel accommodation across the county. As well as identifying a need for more hotels overall, the study identified a lack of apart-hotels.

The hotel study, which was shared with Team Lincolnshire member Roythornes Solicitors, sparked an introductory meeting between Carl Bridge – managing director of The Birchover Residences – and the Greater Lincolnshire LEP, which helped in identifying a local developer who could provide some suitable sites for a new hotel. One The Brayford proved to be the ideal location.

Bridge said: “We are thrilled to be opening our latest apartment-hotel in Lincoln. The Birchover Residences at One The Brayford opened on Good Friday, the 19th April 2019.

“Our research had shown that the city has a vibrant tourist economy, allied to a very strong business sector, supported by the University of Lincoln. What we hadn’t counted on was how friendly and supportive the business community would be.”

Jo Ladds, partner at Roythornes, said: “We’re delighted to have been involved in playing a part in bringing together such a great project. It shows one of the key benefits of being part of Team Lincolnshire in that you get to know some amazing people investing in the region. This is a fine example of how working as a team can generate impressive results.”