Nottingham legal team advises on major B2B exhibition deal

Browne Jacobson, the Nottingham-headquartered law firm, has advised lower mid-market private equity house Apiary Capital on a major investment in B2B exhibitions organiser, Roar Techmedia.

The investment has been used to acquire a portfolio of high profile trade sector events from Bristol-based Prysm Media Group.

These include the recycling and waste management trade show RWM, the UK’s largest disability and home care event Naidex, the Call & Contact Centre Expo and the B2B Marketing Expo.

A Nottingham-based Browne Jacobson team consisting of corporate finance partner Mark Hughes and associates Sam Sharp and Victoria Hustler advised on the deal.

Dan Adler, partner at Apiary Capital, said: “Roar Techmedia is taking advantage of a rapidly growing market opportunity and has a uniquely dynamic and powerful approach.

“The proven expertise of Roar’s management team, aligned with our track record in this sector, made it a compelling proposition for us.

“We look forward to working with the team as they implement their exciting plans for the exhibitions and to supporting the growth and global expansion of the business.

“Browne Jacobson’s knowledge and expertise is the reason why we have consistently brought them on board as part of our team to help us get the deal completed and we are delighted with Mark and his team.”

Mark Hughes added: “We are delighted to have advised Apiary Capital on this important strategic investment which fits perfectly within its strategy of investing in businesses with exceptional management credentials, operating in strong growth sectors.”