150 jobs on the cards as food business doubles capacity

Leicester-based manufacturer Food Attraction is looking to recruit 150 additional members of staff over the next three years after increasing the size of its production facility by 200 per cent.

The 105-strong, family-run company has purchased an additional 10,000 sq ft of manufacturing space with the help of a commercial mortgage from HSBC UK in move which will see it more than double its production capacity.

Food Attraction, established in 1999, is run by brothers Jake and Naynesh Karia. The firm saw 57 per cent year-on-year growth in 2019 and currently sells over 50,000 units per week through major retailers such as Sainsbury’s, Co-op and WHSmith.  

Jake Karia, managing director at Food Attraction, said: “We’re extremely proud of the fact that we’ve managed to retain the family feel of the business at the same time as experiencing huge growth. The additional manufacturing space will help us increase production capabilities and allow us to meet the rising demand for our products.

“To support the property purchase, so we turned to HSBC UK, where our relationship manager Chris Haslam catered to our needs with the commercial mortgage.”

David Tomlinson, area director at HSBC UK East Midlands Business Banking, added: “The UK’s food-to-go sector is rapidly growing, so it is a great time for Food Attraction and the Jake & Nayns’ brand to expand. The new premises will provide plenty of room to fulfill their growth ambitions, with the aim of investing in the local community through the creation of up to 150 new jobs. The company has great plans for the future, and we wish them the very best.”