F Word spreads wings with North-West licensee

Martin Horton and Serena Humphrey

F Word, the Nottingham-based adviser to scale-up businesses, has signed up its first-ever licensee.

Martin Horton FCMA takes on the North West region, in a move that could signal a national roll-out of the brand.

Owner of F Word, Serena Humphrey, said: “Martin already runs a very successful accountancy practice but had always wanted to help his clients at a deeper level with a structured way to help them achieve their financial goals.

“Around five years ago Martin was introduced to us by a mutual friend and found out we were doing what he’d always wanted to do, so came down for some training.

“And when he saw us launch our Financial Health Check and Financial Strategy process last year he wanted to know how he could offer the same thing to his clients.”

Humphrey says that, in Horton, she has found someone she can trust with the F Word name.

She added: “We’re really excited to be extending our reach and getting to help more small businesses get to grips with their financial strategy and help them grow more profitably.

“We wish Martin all the luck in the work in his new venture, The F Word NW Ltd. and look forward to supporting him to spread the F Word up North.”

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