New directors step up at Retail Assist

Nottingham-based Retail Assist has added two new directors to its board.

Alex Broxson has been appointed as chief marketing officer and Kieran Bowden appointed as chief commercial officer as the firm celebrates 21 years in business with a rebrand.

Broxson started at Retail Assist 10 years ago as marketing manager. She moved to head of marketing, overseeing a successful marketing team who were recently listed as a finalist for ‘Marketing Team of the Year’ at the Chartered Institute of Marketing’s Marketing Excellence Awards 2020.

She said: “I’m delighted to be joining the Board of Retail Assist and being part of the overall strategic direction of the company. After 10 years here, it’s a great progression for me and to have marketing representation at board level. I will be continuing to drive forward the communications, but also supporting our direction of travel, vision, market insight and continuing to develop key relationships.”

Bowden joined Retail Assist in 2017 as head of business development, leading the sales team for Retail Assist’s managed IT services offering. He has grown both the Account and New Business teams to further underpin the company’s growth aspirations and increasing client base.

He said: “Our Marketing and Sales teams have never been so in sync and we are excited with the recently launched extensions to our product offering, underpinned by a fresh reflection of our skills with a modern approach to sales engagement. We have worked hard to ensure we have hugely relevant solutions and services ready to help retailers and hospitality vendors, across all sectors, grow their businesses.”