Retail centre reports ‘very positive response’ after re-opening

David Jackson

The East Midlands Designer Outlet says has reopened with new health and safety measures in place and capacity limits in the centre.

Bosses say they have seen a “very positive response” from shoppers after the majority of stores opened their doors again after lockdown, with brands including Adidas, Nike, BOSS, Calvin Klein, Lacoste and Tommy Hilfiger now welcoming guests. Meanwhile, Beauty Outlet and The Cosmetics Company Store also re-opened their doors at the centre this week.

“Since re-opening, our activewear offering has been arguably the most popular amongst guests, closely followed by our homeware category,” said David Jackson, centre manager at East Midlands Designer Outlet.

He added: “Our premium lifestyle stores remain firm favourites as guests look to refresh their summer wardrobes in a safe and enjoyable environment. We are looking forward to extending our opening hours from Saturday 25th July and hope that this step helps to further enhance the shopping experience at East Midlands Designer Outlet.”

Whilst hospitality brands 200 Degrees Coffee, Subway and Starbucks had already been operating takeaway-only services, the centre has confirmed that some additional food and drink partners, including Harry Ramsdens, were able to re-open from Saturday 4th July with others to follow this month.

In line with Government guidelines, the centre has increased cleaning in areas where food and drink are consumed and is operating queuing systems where appropriate. While there is now some seating available in the food court, this will be limited to adhere to social distancing.

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