Snack giant hungry for expansion with job creation drive

Snack giant KP is creating 24 jobs in Leicestershire as it centralises the manufacturing of its Popchips brand.

The potato snack will now be made at KP’s factory in Ashby-de-la-Zouch in a new 19,400 sq ft facility, having previously been made in the UK and Belgium.

Popchips is designed as a healthier snack, and the company also wants it to be healthier for the environment.

It has also rebranded and repackaged the product, reducing the amount of plastic used in a move which is expected to save 23 tonnes of material.

KP has a pacKPromise, with the twin goals of using less packaging on its products and having fully-recyclable plastic film packaging by 2025.

KP’s marketing director Kevin McNair said: “KP Snacks is a significant player within healthy snacking with a broad range of permissible snacks to suit all occasions. popchips is a fun, tasty and accessible brand in this space.

“Better for you doesn’t have to be boring and our new pack design reflects the positive, fun and colourful personality of the popchips brand.”