US brief for Nottingham marketing agency

Nottingham creative agency Warbox has been appointed to help medical education company OmniaMed launch its GP information platform in the US.

GPNotebook is an information resource used by most GPs in the UK, and Warbox will re-develop the brand for its launch into the US Primary Care Market.

The brief will see the agency researching and analysing the US market and competitor landscape, to help form a strategy that shapes and defines the brand before interpreting this through its name, look and messaging.

OmniaMed was established in 2004 and has a reputation for delivering educational content to UK health care professionals, and intends to become an established and trusted voice, and the preferred medical database for Primary Care Doctors in the US.

“We are excited to be involved in this launch – taking a proven UK brand into the US is always challenging and exactly the kind of project we relish,” said Warbox director Mark Fensom.

Alex Beaumont OmniaMed CEO said: “I have been immediately impressed with the way in which the team have embraced the challenge. They are confident and capable and their track record in the US and in healthcare speaks for itself, and it is this knowledge of the nuances that will help us successfully introduce our platform into the US.”

The news comes as Warbox marks its first year of trading. The creative agency, which was launched by Mark Fensom and Trevor Palmer is a sister company of digital PR agency Tank.